The coronavirus outbreak has altered society and the economy, particularly in industries such as hotels, travel, and even supermarkets. SEO (Search Engine Optimization), a technique for increasing visibility in search engines like Google, has also evolved. The task of directing users from the Google search engine to a specific web page has been hit by an earthquake in recent weeks, with everything from complete crashes in searches like "cheap flights" - there has never been such a drop in interest for this word key since 2004 - to unimaginable uploads for searches like "masks ".
Even the most seasoned digital marketing gurus were caught off guard by such an event. Web analytics technologies made it easy to get thorough statistics on users' search intent and plan future strategies based on them, but no one expected the world to lose interest in travel, hotels, restaurants, and a slew of other activities that require breaking through social barriers overnight. These search volume declines, combined with increases in searches for home activities (online movies, sports at home, culinary recipes, etc.), have completely changed the search volume records of the so-called keywords (keywords that users use to do their searches).
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Google is modifying the laws of positioning by introducing new elements that are used to rank COVID-19 queries. These restrictions only apply to this issue for the time being, but it's possible that certain adjustments will remain after the crisis is over. Google, a business known for its fake news scandals, did not want to risk an iota in this crisis, so it decided to rearrange its results page from day to day to prevent providing place to false news about the coronavirus.
All of these shifts open up a new vista for SEO in the media. Google is taking notice of the lessons it is learning from this situation, many of which will aid in the future improvement of its present algorithm.
The importance of local results
One of the most important modifications Google has made in recent weeks is the "box" of Local News results, which shows local news in queries relating to the coronavirus. It's a new widget that joins the Featured News widget, which was previously displayed by default in any search containing current news; they've been sharing the same results page for almost a month.
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According to Google, the adjustment is intended to highlight COVID-19 news that directly affects the user as a result of its location. A user looking for coronavirus news in Dubai, for example, will see a section dedicated solely to news affecting this town, in addition to national news.
On the hunt for e-commerce
Google Shopping.
The openness of Google Shopping to free results has become a well-known action by Google in recent weeks: in times of confinement, the boom in Internet commerce has forced Google to allow the incorporation of organic results in a tool that had previously been limited to payment. Google Shopping is a product search tool developed by Google that allows you to link sellers (online retailers) with users who are interested in purchasing a product. It was originally intended to be a payment mechanism, but for the past several weeks, it has allowed any e-commerce to upload their goods inventory for free. The results featured on the main page of Google will continue to be paid, but the "Shopping" tab will give way to anyone who wants to sell their products through the search engine.
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