Did you know that Google can quickly index your site? Learn how to improve your website's crawling and indexing to beat your competitors.
The goal of every SEO professional is to have Google crawl and index their website efficiently.
Indexing is necessary. As part of a successful SEO strategy, it ensures your pages appear in Google search results. As part of a successful SEO strategy, it makes sure your pages appear in Google search results.
The story isn't over yet.
Effective SEO requires more than indexing. A full series of steps are required to get the best results.
There are three main steps in the entire process, and they consist of the following:
- Crawling
- Indexing
- Ranking
Google does not necessarily only use these steps, even though it can be simplified that far. The actual steps are much more difficult.
Let's first take a look at some definitions of these terms
What is crawling, indexing, and ranking?
Quite simply, it is the steps in Google’s method for discovering websites across the World Wide Web and showing them in a higher position in their search results.
Crawling, indexing and ranking are all stages of Google's discovery process for every page.In the first step, Google crawls your page to determine if it should be indexed.
The step after crawling is indexing.
Google integrates your web page into its categorized database index through the process of assimilation after passing the first evaluations.
The ranking is the last step in the process.
This is where you will find the results of your search. Although reading the above might take you a few seconds, Google usually performs the process in less than a millisecond.
Lastly, the web browser renders your site so that it can be crawled and indexed so that it can be displayed properly.
You need to create a unique page as well as a valuable one
When you are having trouble getting indexed, you should make sure that your page is valuable and unique.
However, keep in mind that what you find valuable may not be the same as what Google finds valuable.
The search engine will also not index pages that are low-quality because they offer no value to users.
Six elements should always be optimized on every page:
- The page title.
- The meta description.
- Internal links.
- Page headings (H1, H2, H3 tags, etc.).
- Images (image alt, image title, physical image size, etc.).
- Schema.org markup.
It does not always mean a page is a low quality just because it is not fully optimized.
You should instead find pages that are not performing well on both platforms, then prioritize which pages to remove based on relevance and how they contribute to the topic and your authority.
If they do not, then you want to remove them entirely.
Ensure that your robots.txt file does not block crawling
Have you noticed that Google is not crawling or indexing any pages on your website?
Then you may have accidentally blocked crawling completely.
It should appear without error if your robots.txt file is properly configured.
Robots.txt should show the following line if you have disabled crawling entirely:
User-agent: *disallow: /
Your site is blocked from being crawled and indexed by all possible crawlers and user agents by adding an asterisk next to the user agent.
Make sure that pages that are not indexed
Are added to your sitemap
You may not be able to let Google know about the page if it is not included in your sitemap and is not interlinked elsewhere on your site.
By adding pages that are not indexed to your sitemap, you can ensure that your pages are all discovered correctly and that indexing isn't a problem.
Ensure that there are no rogue canonical tags on your site
You may not be able to get indexed if you have rogue canonical tags.
But they are showing up as:
- Your pages are not being seen by Google – Especially if the final destination page returns a 404 or soft 404.
- Confusion – Search engines may pick up pages that will not have much of an impact on ranking.
- Wasted crawl budget – If your canonical tags are not properly set up, Google will crawl your pages without the proper canonical tags.
Be sure that the non-indexed page is not orphaned
The term orphan page describes a page that does not appear in the sitemap, in internal links, or the navigation - and that isn't discoverable by Google in any of these ways.
How do you fix this?
If you identify an orphaned page, Then un-orphan it. This can be accomplished by submitting your page to the following places:
- Your XML sitemap.
- Your top menu navigation.
- Making sure your site has many internal links leading to important pages.
By doing this, Google will crawl and index that orphaned page, including it in the overall ranking calculation.
Add powerful internal links
Why are internal links so awesome for SEO reasons? Because of the following:
- They assist users to navigate your site.
- By passing authority from other authority-rich pages, they are able to increase their authority.
- They also aid define the overall website’s architecture.
Make sure your page is submitted to google search console
If you’re still having trouble with Google indexing your page, you want to consider submitting your site to Google Search Console instantly after you hit the publish button.
This will inform Google about your page fast, and it will help you get your page detected by Google faster than other ways.
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